That’s the word from Pigalle designer Stephane Ashpoole’s Instagram. This morning, the Parisien dropped this bomb announcing plans for both a shop and a basketball line, with no word on the wheres, whens and hows. Just this logo and this message:

OFFICIAL* We’re happy to announce you that #pigalleis launching soon a basketball store & a bball line. New logo by @illstudio #pigallebasketball #ppp

The brand is coming of a successful April collabo with Nike and has long futzed with basketball-related design.


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