Now that Andrew Wiggins is officially part of the Minnesota Timberwolves, it’s time to get the marketing going. This new BioSteel ad above starring Wiggins takes him back to Vaughan Secondary School in Toronto, the high school where he played basketball at for two years before transferring to Huntington Prep in 2011.

What is BioSteel? I was wondering that too. They’re a sports supplements drink company founded in Toronto, Ontario. So this commercial — to no one’s surprise — has all the Canadian themes going for it.

It’s a huge get for BioSteel to link up with Wiggins, especially if he excels as a rookie in Minnesota this season.

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